Viva + Impulse Blog

Voting, Elections and You

February 23, 2016

After eight years in office, 2016 marks the end of Barack Obama’s presidential term. In the 2012 presidential elections, only 45%1 of people ages 18-29 voted. Showing more than half of that age group neglected to take advantage of a right that many people fought for, and many can only dream of.

To brush up on your history, the 15th Amendment to the U.S. Constitution allowed men of all races to vote. The 19th Amendment, allowing women to vote, wasn’t ratified until 1920. To guarantee that even poor citizens could vote, the 24th Amendment prohibited local governments from implementing poll taxes. The 26th amendment, making the legal voting age 18, was to ensure that those who could fight for our country could also vote for their leaders.

The El Paso Primary Elections are March 1, and early voting began Feb. 16. Using the new El Paso County Elections Department website you can find out if you’re registered to vote, utilize the integrated geolocation technology to determine your nearest early voting location and find out additional election information.

There are loads of hot topics being discussed by candidates: ISIS, immigration, the refugee crisis and gun control, just to name a few. Research the issues to know where you stand and which candidates have views that are similar to yours.

So take advantage of your right to vote, and be sure to tweet us your ‘I Voted’ sticker!

1 http://www.civicyouth.org/wp-content/uploads/2013/05/CIRCLE_2013FS_outhVoting2012FINAL.pdf

Digital Marketing for Your Business (Part 3)

February 4, 2016

How consumption can lead to connection

The average person spends more than half1 of their digital media consumption on mobile apps. It comes as no surprise that Facebook is the number one app2 on the list of Top 25 mobile apps in the US. It logged 125.7 million unique visitors over the age of 18, for June 2015. Instagram, Twitter and Pinterest also made the top 25.

This presents your business with a significant number of opportunities to connect and communicate with customers, through social media. However, many business owners find the idea of managing social media accounts to be intimidating or a task they have no time for.

Where connections are created

At Viva + Impulse, we have the resources and creativity to develop and execute social media campaigns, so you don’t have to. Our social media director has successfully implemented campaigns for clients in a variety of industries. You can be as hands-on as you want, providing content and photos, or you can leave it all to us.

So let’s make some noise, the louder the better.

1 http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/
2 http://qz.com/481245/these-are-the-25-most-popular-2015-mobile-apps-in-america/

Digital Marketing for Your Business (Part 2)

January 27, 2016

How ineffective websites end in lost sales

Have you ever used your mobile device to buy something online, or find a phone number, and you had to keep pinching and dragging to find what you wanted? That can be incredibly frustrating, and make you want to end your search and find another website or business to call. In fact, nearly 60% of online shoppers1 admit to ending their search if the information they sought was not easily accessed.

The benefit of a responsive website

Each website Viva + Impulse builds is designed to be responsive, meaning it will adjust to a readable size on any phone, tablet or desktop screen. The information your customers seek will be readily available, without having to pinch and drag the page. And as mobile commerce begins to overtake e-commerce2, your responsive website is prepared to take advantage of the new trend.

1 https://www.forrester.com/Its+Time+To+Give+Virtual+Agents+Another+Look/fulltext/-/E-RES53258?al=0
2 www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

Digital Marketing for Your Business (Part 1)

January 11, 2016

Why your business needs an online presence

In this digital world we live in, online communication transcends geographical limitations. Anyone can search and find anything with a few taps of their fingers. So if people can’t find you, how much business are you missing out on?

Studies show Millennials will outspend Baby Boomers by 2017. Millennials, the generation of people who have had internet connections and smart phones for as long as they can remember, are entering the workforce, buying homes and becoming customers of your business. And the first place this new customer demographic will look for you, is online.

How we can help you

Viva + Impulse can help you develop the online presence needed to support the growth of your business through digital marketing. This includes website development, social media management, digital advertising and, if needed, branding.

We place great value on communication and collaboration. We’ll sit down with you to discuss where you’re at with your business, where you want to go and how best to get there.

Making Resolutions for You and Your Business

December 29, 2015

2016 is just around the corner promising changes, resolutions and new starts. You may have already started planning resolutions for yourself and your lifestyle, but have you considered resolutions for your business? And in particular, have you re-evaluated the image your business projects?

A new year is a perfect opportunity to update your website or freshen up your image to reach new clients. We can sit down with you to determine goals for your business and ways to achieve them. This could be developing a social media presence, establishing a digital ad campaign or celebrating a significant business anniversary.

Considering only 8% of people admit to successfully achieving their resolution, you have the added benefit of accountability. We’ll work with you to make sure your new project stays on track and proves successful. And success is something we’ll drink to. Cheers!